A market ready for expansion

The Filipino plant-based market is currently relatively small, but there are signs that it is expanding. In 2023, the US Department of Agriculture predicted that the Philippines was set to import significantly more legumes, since diets were becoming more plant-based.

The country is also home to the plant-based meat and seafood brand WTH Foods, which makes products tailored to the southeast Asian market.

“These findings suggest that the Filipino market is ready for expanded plant-based food offerings, with consumers demonstrating both awareness of the benefits and willingness to support businesses that prioritize sustainable,
health-conscious food options,” says venture capital firm Lever VC regarding the new survey.

Survey: 83% of Filipino Consumers Plan to Increase Their Consumption of Plant-Based Foods